Corporate Culture

Culture is the economy of tomorrow. CNTIC has always attached importance to the building of corporate culture. After more than 50 years of cultivation and accumulation, the company has now formed core values illustrated by“the pursuit of excellence, pioneering with innovative mindset; people orientation, honesty and trustworthiness; customer priority and value-added service” and realized a conceptual transition from system management to cultural management.


The purpose of cultural construction lies in forging the perpetual core competitive power of an enterprise. The operating practice in the past 50 plus years has told us that the core competitiveness of CNTIC is not represented by its possession of operating resources, but is embodied by the integration of various resources of the enterprise. The integration ability has been solidified into a value-creating mechanism that is spread all over the links of the enterprise and deeply rooted in the hearts of the employees. The core of integration is people, while the carrier is the corporate culture. Therefore, to continually foster and lift the core competitive power featured by integration through persistent cultural cultivation has become the fundamental purpose of cultural construction in CNTIC.

The key to cultural construction lies in practice. After the reorganization of the group, CNTIC is further clearly aware of its understanding of specialized operation and closely combines cultural construction with the business development and operation management of the enterprise，implementing the conception of value initiated by the company in all aspects of the enterprise’s operating and managing activities, such as the service commitment of “honesty is capital and trust is life”and the service standard of“five heart class”, further laying down the foundation for the company’s integration capability.

Today CNTIC is following the direction of the group’s cultural conception and integrating the rich accumulation of culture in the past 50 years to continually pioneer efforts and bravely innovate. In its course of “pursuing perfection” the company has been surpassing itself time and again.